When they had set a day for Paul, they came to him at his lodging in large numbers; and he was explaining to them by solemnly testifying about the kingdom of God and trying to persuade them concerning Jesus, from both the Law of Moses and from the Prophets, from morning until evening. Some were being persuaded by the things spoken, but others would not believe.
Acts 28:23-24
The Apostle Paul is the undisputed chief evangelist in the New Testament. Interestingly though, he was not an impressive man to look at. History records him as being short, squinty-eyed, and even bowlegged. However, even as an unimpressive man to look at, he would become the primary mouthpiece to bring the message of salvation to the Gentiles, become a father of New Testament doctrine, and the most prolific writer and evangelist in the New Testament. Paul said in 1 Corinthians 9:22 that he has learned to “become all things to all people” that he may win some.
Many things could be said about the world’s greatest evangelist, but one thing is unmistakable: The Apostle Paul was persuasive. Evangelism is sales, and anyone who has attempted to make a persuasive argument can employ Paul’s process for persuading. The principles of persuasion found in the Bible are timeless. Although Paul would describe his message as “simple” and not flashy, there were many occasions where his words and style of persuading and presenting moved audiences to believe using sophisticated selling skills. The Apostle Paul was a PERSUADER, a selling saint, and chief evangelist to the Gentiles. Here are a few of the ways in which a student of evangelism, communication, sales, presentation, leadership, and persuasion can learn from the Apostle Paul.
PAUL’S PROCESS FOR PERSUADING
- Pre-Sell the Presentation! Paul called on the leading Jews in Rome to make his initial case. The goal of Paul’s first meeting was to get a second meeting but with a larger audience. His goal was to make a small sale before a big sale by getting the “chief influencers” to get more influencers and decision-makers in the room. What small sale do you need to make before attempting a bigger sale?
- Prepare for the Presentation! Paul knew he would have a large audience with many who lived in Rome. The stakes would be high, so he readied himself for his pitch. He had to make a positive impact if he was to garner momentum in getting the word out about the Gospel. Preparation for a presentation can include researching people and data points, thinking through problems and objections before they arise, and mentally role-playing an argument you will need to make. Paul was a master at all of these. How can you pre- pare for your next big meeting; whom can you ask to help you prepare?
- Pray Before the Presentation! Prayer should always precede a presentation. God delights in giving His children success when they seek His guidance, favor, and grace for an upcoming meeting. Praying for favor with God and man can unleash early acceptance. Consider praying for wisdom, knowledge, discernment, and currents of favor that would flow to you in the direction of the decision you are seeking.
