Genuine vs. Counterfeit Friendships

by Scott Hogle on July 20, 2025

... flattering people for the sake of gaining an advantage.
Jude 1:16

We all know them. Friends who befriend us for what they can get out of us. In the marketplace, sellers, in a friendly attempt to win over buyers, can give off a BFF (best friends forever) vibe. However, seasoned buyers can sense this a mile off. Using emotional currencies to win friends is normal, but falsifying friendship by misrepresenting motives is sinful. Here are a few ways to judge motives in relationships:

Pretending Friendships

  • Only want something from you. 
  • Prioritize profit ahead of people. 
  • Focused on adding value to self. 
  • Manipulates for personal benefit. 


Genuine Friendships

  • Always want the best for you.
  • Put people ahead of profit.
  • Focused on adding value to others.
  • Acts for mutual benefit.

REFLECT TO CONNECT

  1. Who in your business world falls into the pretending vs. genuine friendship category?
  2. Have you ever fallen prey to misrepresenting your motives for the sake of a deal?
  3. Does your “integrity monitor” go off when someone untrustworthy crosses your path in business?

Manipulators maneuver to get something from you; friends look for ways to serve you.

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